Day 3 and Overall Impressions #sqlpass #summit12

To conclude my posts on the PASS Summit this year (see day 1 review and day 2 review), I want to go over the last day and then talk a little about the entire conference and my takeaways.

On Friday I attended three sessions. The last two of the day, the second to last one I was on the phone and missed the beginning and then decided to check out all the other things before they were done, and the last session slot, there wasn’t much appealing, and most everyone already left, so I skipped it.

1. CLD-303-A SQLCAT: What are The Largest Azure Projects in the World?

This was given by Kevin Cox and a another SQLCAT member. The SQLCAT team is crazy smart. If you can talk to any of them, you need to. Any chance you get. This was a good view of customers they have dealt with that are pushing SQL Azure to the limits. Since we are running a project now that we are going to be pushing SQL Azure (and Azure) hard, I thought this was good.

So customers have 20TB dbs, 10k databases, so it for sure can scale. Also some good tips/tricks on what you can do to use SQL Azure to the max like the other customers

2. BIA-203: Real-Time Data Warehouse and Reporting Solutions

I wasn’t sure on this one. Carlos Bossy gave a couple of presentations, and he seemed to know what he was presenting, but a topic like this is so situational it is tough to make it generic. Also, there isn’t a “huge” need for real time and I think I wouldn’t implement it the way he was saying anyways. Run SSIS 24/7 with a for loop that never ends? That is crazy. I’d rather pump data through something like StreamInsight with some code than that SSIS solution. Or run things every couple of minutes or something. “near real time”. Also his solutions was using replication which is fragile.

3. BIA-402-M: Optimizing Your BI Semantic Model for Performance and Scale.

Probably one of the better sessions. Again, Microsoft guys letting it all out here. Akshai Mirchandani and Allan Folting from Microsoft. Basically going *in depth* on how PowerPivot and Tabular does what it does with columnar compression, etc. Where you can look and dig under the hood to find ways to make small changes and optimize processing or querying depending on your need. This is a session I want my entire BI team to watch together.

Overall Takeaways Technically:

Azure, Hadoop, Tabular, Power View, BI, DAX, Excel. You can see a pattern here. I am sure there were good “DBA” and DB Dev sessions but I didn’t go to any. BI is taking shape with Microsoft’s strategy and it is all tabular/excel azure/hadoop stuff. Exciting times.

Overall Thoughts of This Year’s Summit and SQL PASS

Guidebook – was ok. I thought it could have been better. I have used before at conferences. Why no native Windows Phone app?

New Layout - the last two years I was at the summit, things were laid out (as far as where things were) pretty much the same. This year it was changed up. Took a day to get the “lay of the land”

Keynotes – kind of the same as usual. I mentioned in by part 2 blog about how the blogger/twitter table needs to grow up, just want to say that again here. First day there was some drama, second day more drama and badmouthing/infighting. Just needs to stop. Leave the drama at home.

Seattle – Seattle is great. Not going to Seattle next year since the summit is in Charlotte, is going to be tough. I know where to go in Seattle and I like the area. I am worried out Charlotte.

Reg Dates – as I mentioned in my day 1 review, many people came out a day early since the dates said 6th-9th. Same thing next year. Should really say 7th-9th.

Hash Tags – on twitter, usually the hash tag is #sqlpass .. this year they said use #summit12 , some people were using #summit2012 and confused. Also, using #summit12 wasn’t looked at by as many people which stinks as I used that on all my tweets. Next year they need to just keep it as one hash tag.

Karaoke – I have been to the unsanctioned one. It was great. Not sure sanctioning karaoke like this year makes sense. It loses some of what made it cool to begin with. I could get into a lot of detail here but I hope people understand what I mean… taking something “underground” and trying to make it mainstream, usually doesn’t work as well.

#sqlfamily – this is something that I have many thoughts on. I will say things but I don’t think many want to hear it. “sqlfamily” isn’t as big of a family as those in the echo chamber think it is. I would say 99% come to the summit and have no real idea of what it even means. 1% that tweet, present, schmooze think everyone else feels and interacts the same way they do, and it just isn’t true. I met many people at breakfast/lunch and after hours that in fact have no real want/need to be totally ingrained with the clique. Many don’t even use twitter, etc. They are just going to work, doing their job, trying to learn. etc. I think it would make sense fo the sql/sql pass community to step back and think about that for a while.

This year I wrote a blog post for the SQL Server Blog before the summit to drive excitement, which was cool. The first day at the keynote a guy sat next to me and we were talking before it started. He was like “dude, I read your blog on the sql server blog!” – To me that was so cool. He said I was a “rockstar”. No, I am not a rockstar (or an MVP – but the blog says I am, maybe the emails have been going to my spam folder all these years) – I am just a regular tech guy that is passionate about technology, SQL, BI (and a ton more). I was really happy though to see that people are reading that content and it is firing them up, it is what my intention was. And if you read that post, I took back a ton of good stuff from the summit. I am already starting to formalize and get strategy/implementation plans going for things I directly learned.

So to close, my third summit was great. Great content, meeting new people and seeing old faces and having lively discussions and knowledge sharing during the day and over a beer. I am going to miss Seattle next year but I can’t wait for the next summit, and possibly even the new SQL BA (Business Analytics) conference in April 2013. I hope everyone who went to the Summit this year enjoyed it and learned as much as I did!

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