Day 2 Review #sqlpass #summit12

To follow up on my first post about day one of this years PASS Summit, here is how day two played out

The “keynote” here was some PASS discussions, then Quentin Clark (MSFT exec) and Julie Strauss (wicked smart) doing an end to end demo on many things.. Hadoop, Azure, Data Explorer, Power View, Excel, etc. The blogger table was pretty annoying with their tweets during the demo calling it out as boring and not what DBA’s want, failing to remember that half the conference is BI people. I think the demo was “dry” but they showed many things and tied it together. I saw Julie at TechEd and she knows what she is doing. Of course every year the blogger table is going to say “zoom” on the presentations, which yes, they should be doing, or changing resolution, but to see the bantering back and forth on twitter is just bad overall for the people attending and watching and looking for info. The blogger/twitter table should be relaying information that people at home are clamoring for, not bad mouthing the presentation/presenters.

I hit up 4 sessions in all on Thursday Nov 8th..

1. BID-307-M: Using Power View with Multidimensional Models

As with day one, I mentioned I try to get to presentations by Microsoft employees, today was no different. The first one being with Bob Meyers and Sivakumar Harinath. This was a deep dive into the newly announced functionality yet to be released or given a date that will let us hit OLAP cubes with Power View. Honestly I wish Microsoft would have released this from the get go. One thing I don’t understand though is why Power View uses DAX to hit OLAP and TABULAR, while Excel uses MDX to hit OLAP and TABULAR. Seems split brained to me. Choose one and go. Many audience questions in this one, and one downfall of Microsoft Employee presentations is that they have a hard time saying “no” and get into discussions with audience members, many times taking too much time on some specific question.

Presentation was good, and we learned some things. New dimension properties for ImageUrl, Geography (for mapping), etc. And what will and won’t work with Power View and OLAP. Good stuff.

2. BIA-400-HD: Enterprise Data Mining with SQL Server

This was a double session, and I just stayed for the first half. Mark Tabladillo (marktab) is a PhD so that tells you something. Data Mining in SSAS/SQL Server has always been an enigma since day one. I don’t know of many using it in real life (besides the AdventureWorks Demo?) – it is kind of SSAS Cube Writeback, awesome, but not widely used. He showed how you can use the SSAS Data Mining cubes and Excel Add in to do forecasting, basket analysis and how to get into some of the options and get data out yourself to make your own visualizations, pretty cool stuff, but like I said, I left half way through…

3. BIA-309-M: Enriching Your BI Semantic Tabular Models with DAX

I left the Data Mining session early to get a good seat for this presentation. Kasper de Jonge from Microsoft is one I always try to get to as he is wicked smart as well, and usually the presentations are awesome, this one was no different. Getting into the details with DAX and just seeing someone like Kasper use PowerPivot, Excel .. it shows how “he” would use it, being a program manager, which is different than most. Great to pick up tips/tricks and just see how he goes about doing even the basics. He even showed off the trick on changing the DAX on an imported table to a DAX query to get whatever you want back from your tabular cube, he has a blog post that I went through a while ago to the same effect, which was cool.

4. BIA-206-M: BI Power Hour

Finally to end the day..Matt Masson and Matthew Roche again, with Patrick LeBlanc, Peter Myers, Sean Boon and Chuck Heinzelman.

This presentation reminded me of a Brian Knight spectacular.. throwing trinkets, books, etc to audience, goofy stuff. Pretty funny, and they go through SharePoint, SSIS, PowerView etc. Very lighthearted and a good way to end a 2nd day on non-stop technical things. Matt Masson is probably a stand up comedian at night, just funny stuff. I have seen Chuck present before and he is good, Sean showed us some PowerPivot with Olympic data and Shark bite data, Patrick with a Windows Phone app and Azure and SQL Data Sync, Matt with SSIS data app, and Peter Myers filled in at the end by capturing data from the audience over mobile and slicing/dicing it. I have seen Peter before as well and he is very methodical, it was his first “power hour” and it showed, but hopefully he does it again and is a bit more prepared.

Thursday night was the appreciation night, and gather at the EMP (music museum) in Seattle. They shuttle you over and back. Two free drinks, food (I think I had mac and cheese 3 nights in a row for some reason last week), and you can tour around the museum. There was #SQLKaraoke, but the sanctioned one, not the one at Busch Gardens. Live band and you get to sing, pretty cool stage and everything. Again, bummer, my voice was out or I would have sang a tune.

So to wrap up my 2nd full day, BI, BI, BI all day. More to come with the last day and overall thoughts for this year.