yammer

Yammer: Transparency in Enterprise Project Communication

Recently I attended the Gartner Infrastructure and Operations conference in Orlando, and one of the main points they kept bringing up was “social” in the enterprise, how your IT Ops groups can use it to communicate, Yammer was at the forefront here (and SharePoint).

I have been a proponent of Yammer for some time. At work, I actually created our Yammer instance back in September 2008. Although it hasn’t taken off as I’d hoped, it has made some people think. Coming from a tech company in MN to a bike manufacturer, you can’t expect leading edge technical things to take off too fast, have to set expectations, was just kind of waiting for the right time to see how we could really use it.

Recently, on a software project we have, I was thinking on how to “up” the level of communication between team members, but also keep things transparent so everyone who wanted to could “drink from the firehose” so to speak. Tons of communication happens on IM and Email, phone, face to face. All those have their place and are needed, but they are all mediums in which people are left out.

Face to Face, usually is more personal and unless it is a huge conference or meeting, not everyone can hear or be there, and things get lost or no notes are taken. Same with phone. Email, things get saved, but people are left off and not everyone is included. Many small questions or items to communicate aren’t even sent to avoid email overload. IM is good for one on one quick questions and information sharing, but once again, it gets lost and isn’t saved for anyone else to see.

In comes Yammer. Create a group, and then say “everything to do with the project, communicate it here”, and see what happens. Well, tons of info comes pouring out. Things that were maybe a conversation or IM/Email between two people are now open for the group to see and other people can add their voice to the conversation, or just be aware of the issue. Things you might previously emailed or IM’d, throw them on Yammer. Is there really any reason any project based communication that isn’t of a personal nature can’t be there for the group?

Start using #hashtags, and you start building a knowledge repository. Upload images, files for more info.

Now, you might say, “Well I am going to get Yammer overload!” yes, that may happen. Turn it into a daily digest instead of emails on every post. Hit the site now and then throughout the day. If you really want to get someone’s attention, @ them and make sure you/they have the setting to get alerting on a @ to them, either through IM/SMS or email.

Things to watch out for? Gotta make sure you dump messages to your group, not the main feed, or you end up clogging up people’s feeds. Also, install the desktop app for a better experience.

Can using Yammer lead to more transparency on your project? I believe it can. Try it out, and see what it does for you.

I find this.. exhilarating.